Digital transformation in general is not a bad thing at all. It can vastly improve processes, reduce friction, earn money.
However, before the pandemic it was rarely fully embraced in the Hotel industry. There are various reasons for this hesitation, but many in the end come down to complexity, bad execution – and a big misunderstanding. One perfect example to illustrate this is the discussion around online/contactless check-in and in our whitepaper we have a closer look.
In times of oversupply, differentiation through technology is the new frontier where competitive advantage in guest experience can be gained. We are more than happy to support you in this endeavour – no matter if it is about contactless check-in, streaming Netflix or perfect Wlan, there are still many options to stand out!